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Niigata is a brand under T&T Foodstuff Trading Sdn Bhd. Our journey began in 2002 as a seafood specialist with the Hai Bao Bei brand, and today we proudly serve as the exclusive ASEAN distributor for Halal seafood products by Maruha Nichiro, Japan’s largest seafood company. Join us in celebrating our passion for ocean-harvested umami and our vision to bring richer, more flavourful dining experiences to every Malaysian table.

Our Flavour Process

Naturally Aged for Deeper Umami

Our signature depth of flavour comes from premium Japanese anchovy extracts, naturally aged through time, not diluted with water. Fresh anchovies are carefully salted and fermented for up to 365 days for our fish sauce, and up to three years for the extract base used in our seasoning powders. This slow ageing process creates darker, fuller-bodied seasonings with rich umami and no fishy aftertaste.

Quality Assured

Production takes place in a main overseas processing plant of Maruha Nichiro. In addition to strict compliance with international quality, hygiene and safety standards, the manufacturer holds Shandong Halal Certification (SHC) recognized by JAKIM.

Advanced seafood processing plant

Advanced Seafood Processing Plant

Modern facilities safeguard freshness from sea to store.

Carefully controlled environments

Carefully Controlled Environments

Temperature and hygiene standards that protect every batch.

Traditional recipe perfected with modern Japanese technology

Tradition Meets Innovation

Recipes perfected with modern Japanese technology for authentic flavour.

Certified for Quality & Safety

From internationally recognised ISO manufacturing standards and SGS-tested raw ingredients to Halal certification recognised by JAKIM, every Niigata product is produced under strict quality controls — ensuring safety, consistency and complete confidence in every pack.

Manufacturer ISO Certification

Our manufacturing facility operates under strict ISO-certified quality management systems, ensuring consistent production, food safety and reliable flavour in every batch.

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Raw Ingredients Certification

All key raw materials are verified through internationally recognised SGS laboratory testing, confirming safety, purity and compliance with global food standards.

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Manufacturer Halal Certification Recognized by JAKIM

Our production process is officially Halal-certified and recognised by JAKIM, giving consumers full confidence in the integrity and safety of every Niigata product.

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Our Vision

We aspire to bring authentic Japanese umami into every home and professional kitchen, inspiring better cooking experiences through high-quality, halal-certified seasonings that elevate everyday meals.